Urban Airbrush Shirts

Urban Airbrush Shirts

Urban Airbrush Shirts

"The rabbit, the bunny, in America has a sexual meaning, and I chose it because it's a fresh animal, shy, vivacious, jumping - sexy... A girl resembles a bunny..." says Hugh Hefner, founder of Playboy magazine, to journalist Oriana Fallaci in 1967.

The Playboy bunny has become a popular icon not only among adults but its image has become mainstream. Children are now targets and billboards for not only the logo but the underlying conceptual theology on gender and sex. A theology they are too young to understand; yet, have already adopted and internalized before they have had a chance to experience alternative perceptions on sex and sexuality. How did this pervasive bunny breed so fast? The media and advertisement has shaped and changed the perception of its unacceptable character into an acceptable one. Advertisement has become the PR for the sex industry.